Opportunity Information: Apply for USDA AMS TM LFPP G 22 0001
The Local Food Promotion Program (LFPP) is a competitive, discretionary grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), focused on strengthening local and regional food systems. The program’s core goal is to fund projects that develop, coordinate, or expand local and regional food business enterprises that operate as intermediaries in indirect producer-to-consumer marketing. In practical terms, LFPP is aimed at the organizations and partnerships that help move food from farms to buyers through coordinated channels such as food hubs, aggregators, distributors, or other middle-of-the-supply-chain enterprises that connect multiple producers to multiple markets. The broader purpose is to increase both access to and availability of locally and regionally produced agricultural products, which can include value-added products.
LFPP supports a wide range of activities that help local and regional supply chains function more efficiently and reach more customers. Priority areas include building or improving processing, aggregation, distribution, and storage capacity for local and regional food products marketed within a local or regional area. It also encourages the development of value-added agricultural products, meaning projects that help producers and food businesses turn raw agricultural goods into higher-value items through processing, packaging, or other enhancements that increase marketability and revenue potential. Another key emphasis is helping applicants do the planning work needed to launch or scale these efforts, such as business development plans and feasibility studies that test whether a concept is financially and operationally viable.
The program also invests in market growth and coordination. This includes developing marketing strategies for producers and value-added product businesses to reach new customers or expand within existing markets. LFPP explicitly supports work that facilitates regional food chain coordination and mid-tier value chain development, which generally refers to building stronger “middle” market channels that can serve institutions, retailers, restaurants, and other steady buyers while preserving identity and value for local producers. In addition, LFPP promotes new business opportunities and marketing approaches that reduce on-farm food waste, recognizing that better coordination, alternative markets, and improved handling can keep more product in the food supply rather than being discarded.
LFPP is designed to adapt to modern sales and logistics realities, so it can fund responses to changing technology needs in indirect producer-to-consumer marketing. That can include upgrades or tools that improve ordering, inventory management, traceability, coordination among producers, and customer-facing systems, as long as the work aligns with the program’s focus on intermediated local and regional marketing. The program also allows support for food safety readiness by covering expenses related to obtaining food safety certification and making improvements to food safety practices and equipment, which can be essential for selling to wholesale, institutional, and other regulated markets.
Eligibility is broad and includes many types of public, nonprofit, educational, tribal, and private entities. Eligible applicants include state, county, city, or township governments; special district governments; independent school districts; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized tribal governments; public housing authorities and Indian housing authorities; nonprofits with or without 501(c)(3) status (as long as they are not institutions of higher education in those categories); for-profit organizations other than small businesses; small businesses; and other entities as described in the opportunity’s additional eligibility information. This range is meant to accommodate the diverse mix of organizations involved in local and regional food system development, including producer-serving nonprofits, food hubs, market operators, cooperatives, local government initiatives, and mission-driven businesses.
For this specific posted opportunity (Funding Opportunity Number: USDA AMS TM LFPP G 22 0001; CFDA 10.175), the maximum award amount listed is $500,000, with an expectation of around 100 awards. The opportunity was created on March 1, 2022, with an original closing date of May 16, 2022. Overall, LFPP is best understood as a grant program targeted at the “infrastructure plus coordination” layer of local and regional food: improving the physical capacity (storage, processing, distribution), the business capacity (planning, feasibility, marketing), the network capacity (coordination and value chain development), and the compliance capacity (food safety practices and certification) that help locally produced food reach more people through reliable, scalable market channels.Apply for USDA AMS TM LFPP G 22 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Mar 01, 2022.
- Applicants must submit their applications by May 16, 2022 No Explanation. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 100 candidate(s).
- Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, For profit organizations other than small businesses, Small businesses, Others (see text field entitled Additional Information on Eligibility for clarification).
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