Opportunity Information: Apply for USDA AMS TM LFPP G 22 0001
The Local Food Promotion Program (LFPP) is a competitive, discretionary grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), focused on strengthening local and regional food systems. The program’s core goal is to fund projects that develop, coordinate, or expand local and regional food business enterprises that operate as intermediaries in indirect producer-to-consumer marketing. In practical terms, LFPP is aimed at the organizations and partnerships that help move food from farms to buyers through coordinated channels such as food hubs, aggregators, distributors, or other middle-of-the-supply-chain enterprises that connect multiple producers to multiple markets. The broader purpose is to increase both access to and availability of locally and regionally produced agricultural products, which can include value-added products.
LFPP supports a wide range of activities that help local and regional supply chains function more efficiently and reach more customers. Priority areas include building or improving processing, aggregation, distribution, and storage capacity for local and regional food products marketed within a local or regional area. It also encourages the development of value-added agricultural products, meaning projects that help producers and food businesses turn raw agricultural goods into higher-value items through processing, packaging, or other enhancements that increase marketability and revenue potential. Another key emphasis is helping applicants do the planning work needed to launch or scale these efforts, such as business development plans and feasibility studies that test whether a concept is financially and operationally viable.
The program also invests in market growth and coordination. This includes developing marketing strategies for producers and value-added product businesses to reach new customers or expand within existing markets. LFPP explicitly supports work that facilitates regional food chain coordination and mid-tier value chain development, which generally refers to building stronger “middle” market channels that can serve institutions, retailers, restaurants, and other steady buyers while preserving identity and value for local producers. In addition, LFPP promotes new business opportunities and marketing approaches that reduce on-farm food waste, recognizing that better coordination, alternative markets, and improved handling can keep more product in the food supply rather than being discarded.
LFPP is designed to adapt to modern sales and logistics realities, so it can fund responses to changing technology needs in indirect producer-to-consumer marketing. That can include upgrades or tools that improve ordering, inventory management, traceability, coordination among producers, and customer-facing systems, as long as the work aligns with the program’s focus on intermediated local and regional marketing. The program also allows support for food safety readiness by covering expenses related to obtaining food safety certification and making improvements to food safety practices and equipment, which can be essential for selling to wholesale, institutional, and other regulated markets.
Eligibility is broad and includes many types of public, nonprofit, educational, tribal, and private entities. Eligible applicants include state, county, city, or township governments; special district governments; independent school districts; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized tribal governments; public housing authorities and Indian housing authorities; nonprofits with or without 501(c)(3) status (as long as they are not institutions of higher education in those categories); for-profit organizations other than small businesses; small businesses; and other entities as described in the opportunity’s additional eligibility information. This range is meant to accommodate the diverse mix of organizations involved in local and regional food system development, including producer-serving nonprofits, food hubs, market operators, cooperatives, local government initiatives, and mission-driven businesses.
For this specific posted opportunity (Funding Opportunity Number: USDA AMS TM LFPP G 22 0001; CFDA 10.175), the maximum award amount listed is $500,000, with an expectation of around 100 awards. The opportunity was created on March 1, 2022, with an original closing date of May 16, 2022. Overall, LFPP is best understood as a grant program targeted at the “infrastructure plus coordination” layer of local and regional food: improving the physical capacity (storage, processing, distribution), the business capacity (planning, feasibility, marketing), the network capacity (coordination and value chain development), and the compliance capacity (food safety practices and certification) that help locally produced food reach more people through reliable, scalable market channels.Apply for USDA AMS TM LFPP G 22 0001
- The Department of Agriculture, Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on Mar 01, 2022.
- Applicants must submit their applications by May 16, 2022 No Explanation. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 100 candidate(s).
- Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Independent school districts, Public and State controlled institutions of higher education, Native American tribal governments (Federally recognized), Public housing authorities/Indian housing authorities, Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, For profit organizations other than small businesses, Small businesses, Others (see text field entitled Additional Information on Eligibility for clarification).
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Local Food Promotion Program (LFPP) FAQs
What is the Local Food Promotion Program (LFPP)?
The Local Food Promotion Program (LFPP) is a competitive, discretionary grant opportunity run by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS). It is focused on strengthening local and regional food systems by funding projects that develop, coordinate, or expand local and regional food business enterprises.
What is the main goal of LFPP funding?
The core goal is to fund projects that develop, coordinate, or expand local and regional food business enterprises that operate as intermediaries in indirect producer-to-consumer marketing. In practice, LFPP supports the organizations and partnerships that help move food from farms to buyers through coordinated channels.
What does "indirect producer-to-consumer marketing" mean in the context of LFPP?
Within LFPP, indirect producer-to-consumer marketing refers to marketing models where products move through intermediaries rather than being sold directly by a single producer to an end consumer. Examples include coordinated channels like food hubs, aggregators, distributors, or other middle-of-the-supply-chain enterprises that connect multiple producers to multiple markets.
What types of organizations or enterprises does LFPP focus on?
LFPP is aimed at intermediaries and coordinated enterprises such as food hubs, aggregators, distributors, and similar organizations that connect multiple producers to multiple buyers. These are often described as the "middle-of-the-supply-chain" layer that makes local and regional food systems more reliable and scalable.
What is the broader purpose of LFPP?
The broader purpose is to increase both access to and availability of locally and regionally produced agricultural products. This can include value-added products, not just raw agricultural commodities.
What kinds of activities can LFPP support?
LFPP supports a wide range of activities intended to help local and regional supply chains function more efficiently and reach more customers, including physical capacity improvements, planning and feasibility work, market growth and coordination, and certain technology and food safety readiness expenses.
Does LFPP prioritize infrastructure projects like storage or distribution?
Yes. Priority areas include building or improving processing, aggregation, distribution, and storage capacity for local and regional food products marketed within a local or regional area.
Can LFPP funds be used for processing or aggregation capacity?
Yes. LFPP specifically highlights improving processing and aggregation capacity as priority areas, as these functions help local and regional products move efficiently through coordinated market channels.
Can LFPP fund projects related to value-added agricultural products?
Yes. LFPP encourages the development of value-added agricultural products. This includes projects that help producers and food businesses turn raw agricultural goods into higher-value items through processing, packaging, or other enhancements that increase marketability and revenue potential.
Does LFPP support planning activities like feasibility studies?
Yes. LFPP supports planning work needed to launch or scale local and regional food efforts, including business development plans and feasibility studies that evaluate whether a concept is financially and operationally viable.
Can LFPP help with marketing and reaching new customers?
Yes. LFPP invests in market growth and coordination, including the development of marketing strategies for producers and value-added product businesses to reach new customers or expand within existing markets.
What is "mid-tier value chain development" and does LFPP support it?
LFPP explicitly supports regional food chain coordination and mid-tier value chain development. As described in the opportunity, this generally refers to building stronger "middle" market channels that can serve institutions, retailers, restaurants, and other steady buyers while preserving identity and value for local producers.
Does LFPP support work that reduces on-farm food waste?
Yes. LFPP promotes new business opportunities and marketing approaches that reduce on-farm food waste, recognizing that better coordination, alternative markets, and improved handling can keep more product in the food supply rather than being discarded.
Can LFPP fund technology upgrades for ordering or inventory management?
Yes. LFPP can fund responses to changing technology needs in indirect producer-to-consumer marketing. Examples mentioned include tools or upgrades for ordering, inventory management, traceability, coordination among producers, and customer-facing systems, as long as the work aligns with intermediated local and regional marketing.
Does LFPP support traceability or coordination tools?
Yes. The opportunity notes that technology improvements may include systems that enhance traceability and coordination among producers and markets, when aligned with the program focus.
Can LFPP support food safety readiness and certification?
Yes. LFPP allows support for food safety readiness by covering expenses related to obtaining food safety certification and making improvements to food safety practices and equipment. This can be important for selling to wholesale, institutional, and other regulated markets.
Who is eligible to apply for LFPP?
Eligibility is broad and includes many types of public, nonprofit, educational, tribal, and private entities. Eligible applicants include state, county, city, or township governments; special district governments; independent school districts; public and state-controlled institutions of higher education; private institutions of higher education; federally recognized tribal governments; public housing authorities and Indian housing authorities; nonprofits with or without 501(c)(3) status (as long as they are not institutions of higher education in the listed categories); for-profit organizations other than small businesses; small businesses; and other entities as described in the opportunity's additional eligibility information.
Can nonprofits apply even if they do not have 501(c)(3) status?
Yes. The eligibility list includes nonprofits with or without 501(c)(3) status, with the condition noted that they are not institutions of higher education in the categories listed.
Are tribal governments eligible to apply?
Yes. Federally recognized tribal governments are included in the eligible applicant types.
Can for-profit businesses apply?
Yes. The eligible applicant types include for-profit organizations other than small businesses, as well as small businesses.
What is the maximum award amount for this specific posted opportunity?
For the specific posted opportunity (Funding Opportunity Number: USDA AMS TM LFPP G 22 0001; CFDA 10.175), the maximum award amount listed is $500,000.
About how many awards were expected for this posting?
The posting notes an expectation of around 100 awards.
What agency runs LFPP?
LFPP is run by the USDA Agricultural Marketing Service (AMS).
What is the Funding Opportunity Number and CFDA for this posting?
The Funding Opportunity Number is USDA AMS TM LFPP G 22 0001, and the CFDA number listed is 10.175.
When was this opportunity created and what was the original closing date?
The opportunity was created on March 1, 2022, with an original closing date of May 16, 2022.
What does LFPP mainly fund: farms or the organizations that connect farms to markets?
Based on the description provided, LFPP is targeted primarily at the "infrastructure plus coordination" layer of local and regional food systems: enterprises and partnerships that help move food from producers to buyers through coordinated, intermediated channels (such as food hubs, aggregators, and distributors).
What is the simplest way to think about LFPP?
LFPP is best understood as a grant program focused on improving (1) physical capacity like storage, processing, and distribution; (2) business capacity like planning, feasibility, and marketing; (3) network capacity like coordination and mid-tier value chain development; and (4) compliance capacity like food safety practices and certification, all in service of expanding reliable local and regional market channels.
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